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Ace Labs
A complete, step-by-step system to help you walk into your medical school interview prepared, not panicked — six in-depth guides built by someone who has been through it.
Design
Development
2026
The brief
Ace Labs is a platform built to help aspiring medical students get into medicine — starting with a flagship digital product (a structured interview question bank and prep guide) sold directly through the site. The brief called for a landing page that could convert a specific, high-stakes audience: nervous applicants and equally invested parents, many of whom are evaluating whether this product is worth trusting with something as important as their child's future. Alongside the core landing page, the brief extended to an ongoing content layer — a blog that could build trust and organic reach over time, aimed at both students preparing for interviews and the parents supporting them.
What I built
The design leans warm and reassuring rather than corporate — the goal was to feel like guidance, not a hard sell, since this audience responds far better to credibility than pressure. Layout and copy hierarchy were built around answering the two questions every visitor actually has: "will this help me get in?" and "can I trust this?" — with the product's structure and value laid out clearly before any purchase decision is asked of them. The landing page itself is built as a focused, single-product funnel: a clear explanation of what's inside the question bank and prep guide, social proof, and a straightforward path to purchase with minimal friction. Beyond the landing page, I built a full blog system directly inside Framer's CMS — an index page and detail template designed to feel like a natural extension of the brand rather than a bolted-on afterthought. Content is organised into two tracks, one aimed at students and one at parents, letting each audience find advice that speaks directly to them. The blog was built to work as a long-term acquisition channel: free, genuinely useful content that earns trust and quietly funnels readers back toward the paid product.
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Designed by Jonathan
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